In the fast-evolving world of digital marketing, artificial intelligence (AI) is a game-changer. It offers unprecedented opportunities for creating content that engages, informs, and converts… efficiently!
However, as AI technology advances, we need to navigate its use responsibly, adhering to current best practices and guidelines. At the heart of these best practices is a commitment to quality, helpfulness, and accuracy — something that Google strongly emphasizes in its guidelines for AI-generated content.
Google’s Stance on AI Content
Google’s guidelines state that the use of AI in content creation is not inherently problematic. The critical factor is the production of “original, high-quality content that demonstrates qualities of EEAT (Expertise, Experience, Authoritativeness, Trustworthiness).” This underscores Google’s dedication to ensuring the content they show users serves their best interest and provides value through accuracy, relevance, and insightfulness, without aiming to manipulate search results.
In other words: don’t use AI to game the system.
How to Use AI-Generated Chiropractic Content the Right Way
AI-generated content, by its nature, draws from existing online resources, raising questions about its originality.
Additionally, this technology is prone to “hallucinations”—instances where it seemingly makes up information and presents it as fact. Therefore, the main concern from an SEO perspective for anyone using AI-generated content on their website is to avoid penalties from potential future crackdowns by Google on the misuse of AI content.
To use AI for content creation with confidence, stick to the following principles:
- Create Purpose-Driven Content: Utilize AI tools, including those integrated into your Perfect Patients dashboard, to craft blog posts or web pages only when you have valuable insights or helpful information to share with your audience. The goal should always be to enrich the reader’s experience with content that is both engaging and informative.
- Human Oversight is Key: AI-generated content must be reviewed by a human. This step ensures the accuracy of the information, the naturalness of the tone, and the overall quality of the content. Editing, tweaking, and fact-checking by a human is what will ensure the content is high-quality, unique, and readable.
- Compliance and Quality Assurance: Our team is regularly meeting to keep our strategies aligned with the latest best practices and guidelines and will continue to update you as things evolve.
AI Assistant Now Included in Some Perfect Patients Plans
Strategically using AI to create digital content can definitely enhance your digital marketing efforts. By prioritizing quality, helpfulness, and accuracy, and by ensuring rigorous human oversight, we can leverage AI to produce content that not only ranks well on search engines, but also genuinely serves and engages our audience.
If you’re a Perfect Patients client with access to the AI Assistant feature, be sure to check it out in your dashboard and start creating today.
Not a Perfect Patients client, but interested in learning more?
Schedule a no-obligation Discovery Call to see if a Perfect Patients website and digital marketing plan is right for you.