Unless you’re one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google.
The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search.
The difference between the two?
Organic Search
Traffic coming from people who find your website in search engine results is classified as organic traffic.
Organic traffic is widely considered the most valuable traffic source. And for good reason, considering Google directs the highest amount of traffic to websites and it is the most trusted source of consumer research.
That being said, it is arguably the most challenging online marketing channel. Time and strategic optimization make it a difficult yet rewarding channel.
Paid Search
Paid search involves running Google Ads campaigns to appear at the top of search results (above those that earned their page-one spots organically).
Google Ads has become more popular in recent years as organic search has become more competitive.
Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get page-one visibility on Google immediately.
Learn more about the benefits of paid search in this blog post.