Chiropractic staff juggle many responsibilities, from greeting patients and managing files to ensuring proper billing—all while providing exceptional patient care.
Now, digital marketing has also become a crucial part of the profession. According to the Perfect Patients Chiropractic State of the Industry Survey, 80% of practice managers and 51% of chiropractic assistants perform digital marketing tasks as part of their roles.
These tasks might seem secondary to patient care, but they make a huge difference in attracting new patients, helping to grow a chiropractor’s business. Chiropractic staff who embrace digital marketing can become indispensable, offering long-term job security, leadership opportunities, and further growth!
Ready for your career to take off? Read on to discover how to overcome common challenges and leverage digital marketing to elevate your chiropractic career.
Digital Marketing is Patient Care
Digital marketing connects directly with potential patients, making them feel heard and informed. These tasks are more than administrative—they can change a patient’s life!
Here’s how:
- Update the Website: Ensure patients have all the information they need to make informed decisions. When their questions are answered online, they’re more likely to book an appointment without needing to call.
- Email Marketing: Add new patients to your email list promptly. This keeps them informed with valuable education and special offers, encouraging them to refer friends and family.
- Content Creation: Frequently add new blog posts and ailment-specific landing pages to help patients recognize that chiropractic care can help them.
- Google Business Profile: Keep it fully updated every month. This shows Google you’re a trusted entity, which supports your SEO.
- Patient Reviews: Solicit and respond to reviews to build trust and show potential patients the benefits of your care.
- Social Media: Post regularly to engage patients where they spend time online, reminding them of the benefits of chiropractic care.
💡Tip: Follow digital marketing blogs like Perfect Patients and chiropractic podcasts to stay on top of industry trends.
Digital Marketing Can Save You Time
Busy chiropractic offices can find it challenging to devote time to digital marketing tasks. However, some tasks can actually save you time in the long run:
- Website FAQs: Over a few weeks, note the most frequently asked patient questions. Ensure this information is available on your website. This reduces calls and lets patients book appointments more easily.
- Google Business Profile: Include FAQs here, too. The profile is often the first thing potential patients see when searching for you.
- AI Tools: Use tools like Chat GPT, Google Gemini, or the AI tools in the Perfect Patients dashboard to create time-saving drafts for blog posts, email blasts, and social posts. Edit them to reflect your practice’s voice.
- Schedule Social Posts: Use platforms like Get Social to plan and schedule social media posts during slower periods. This keeps your online presence active without constant effort.
- Automate Patient Reviews: Try Get Reviews to fully automate your patient review strategy, gathering reviews and responding to them.
💡Tip: Create a weekly and monthly digital marketing task list to strategize and keep track of completed tasks.
Look for Digital Marketing Results
Chiropractors love hearing about new patient growth. Learn to measure the success of your digital marketing efforts:
Email Marketing Metrics: Monitor open rates, click-through rates, and conversion rates. Low open rates suggest the need for stronger subject lines. Click-through rates show the effectiveness of your call-to-action, and conversion rates reveal how many recipients took the desired action, such as booking an appointment.
Google Analytics: Track key data points like visitor count, engagement rate, and session durations. Low engagement rates might indicate the need for more compelling content or a better user experience.
Google Business Profile: Analyze views, search queries, and actions taken (such as calls or directions requests). This helps you understand what information patients find most valuable and how to optimize your profile.
💡Tip: Get help if you’re not sure how your digital marketing is working. Consultants and Digital Marketing Agencies can help you see opportunities to refine your efforts.
Take Action Today
Embracing digital marketing can transform patient care and boost your career. By mastering these tasks, you’ll become indispensable to your practice and open up new opportunities for growth.
If you have any questions or need assistance, book a call with Perfect Patients today.
Let us help you take your digital marketing to the next level and attract more patients to your practice.