Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]
Continue Reading →Category Archives: Paid Traffic (PPC)
What if we told you there was a guaranteed way to the top of the page on Google? You’ll be able to reach prospective patients online who are outside your jurisdiction or, better yet, who don’t even know they need a chiropractor. Pay-per-click advertising, or PPC, could be the secret weapon your chiropractic marketing plan […]
Continue Reading →Google or Facebook. Where should you put your new patient marketing dollars? It’s not cut and dry. Many digital marketers pit Google AdWords and Facebook Ads against each other. After all, one must be “better” than the other, right?
Continue Reading →The era of yellow page advertising is over. Rather than skimming through a big yellow book of telephone numbers, prospective chiropractic patients are turning to the Internet. Learn how online advertising can generate new patients fast, but how inefficient campaigns can deplete your budget even faster.
Continue Reading →Online advertising is a great way to expedite new patient growth. Rather than waiting for the long-term benefits of organic rankings, pay-per-click (PPC) marketing ensures instant visibility in search results.
Continue Reading →For years, Google AdWords has enabled advertisers to get their message out above, below, and – up until now – at the side of desktop search results pages. That’s right, Google has officially dumped the pay-per-click (PPC) ads on the right sidebar.
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