Chiropractic staff juggle many responsibilities, from greeting patients and managing files to ensuring proper billing—all while providing exceptional patient care. Now, digital marketing has also become a crucial part of the profession. According to the Perfect Patients Chiropractic State of the Industry Survey, 80% of practice managers and 51% of chiropractic assistants perform digital marketing […]
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Still struggling to attract new patients? Maybe your website content could do more to authentically represent your care. Authenticity is the secret ingredient to creating engaging, patient-focused content that sets you apart, drawing the right audience to your practice. This kind of content goes beyond showcasing who you are—it’s about connecting with your patients by […]
Continue Reading →Empowering Female Chiropractors: Insights and Tips from the 2024 State of Chiropractic Survey The chiropractic field is changing. Our recent State of Chiropractic Survey revealed that 50% of new chiropractors (those with 1-3 years of experience) are women, a noticeable increase compared to the split among more experienced chiropractors. This 2024 Women in Chiropractic Report […]
Continue Reading →Summer is all about energy, fun, and connecting with the community. It’s true that while everyone is out enjoying the sunshine, your practice might feel a bit quieter. But instead of slowing down, see this as the perfect chance to reach out and attract new patients. In these warmer months, people are busy swimming, biking, […]
Continue Reading →Inflation and high interest rates continue to challenge small business owners in 2024. For many chiropractors, this can mean higher costs and patients struggling to afford care. However, it’s not all doom and gloom, especially if you know how to deliver an exceptional patient experience. Practices everywhere are thriving! The key is to wow your […]
Continue Reading →Everyone wants their Instagram content to go viral, but is going viral actually the best way for chiropractors to reach their business goals? You might be thinking: “What’s not to like about going viral? Viral content shows millions of people around the world how valuable chiropractic care can be!” Here’s the thing: you’re not competing […]
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