We talk a lot on this blog about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals and referral patients are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. […]

Do you know the lifetime value of your patients? It’s not based on just a handful of appointments. The lifetime value of a patient relies on two things: patient retention and referrals.

When it comes to marketing your practice, getting new patients may be a priority. But it’s not your only priority. Happy, engaged patients are the keys to practice growth and sustainability. Email marketing is a great way to promote these goals.

You’ve crafted your email, polished off each sentence, and racked your brain for the most clickable subject line. You hit “send” with a sigh of relief. You’re finished. But when you scan your email stats, you’ve noticed that your patients aren’t opening or clicking your email.

The start of a new year. A time when people flood the gyms, plan out healthy diets, and vow other acts of self-improvement. Starting January 1, many people are ready to hit the reset button.

It’s important to have cohesive branding when marketing your chiropractic practice. Your business cards, signage, etc. should represent the same brand. And just like in the real world, having a unified online brand improves trust and gives you credibility in prospective patients’ eyes.