Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]
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1.9 billion users visit YouTube every month. That’s half of all Internet users. YouTube is accessible to users in all age demographics. That’s right, someone who has no interest in getting a Facebook account still watches YouTube videos. If you haven’t considered YouTube marketing for your chiropractic practice, 2019 should be the year. In this […]
Continue Reading →The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more chiropractors are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]
Continue Reading →Google is by far the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Facebook local search marketing is worth taking seriously. Start by looking for ways to stay ahead of the curve and optimize your social media marketing for local search […]
Continue Reading →Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]
Continue Reading →Videos are the best way to capture your followers’ attention on Facebook. Not only because Facebook users love to watch videos, Facebook promotes videos over other types of posts. Every day, Facebook videos receive 8 billion video views. This has been a growing trend over the last few years. In a recent survey, 45% of […]
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