Chances are you became a chiropractor so you could help people – to improve lives with chiropractic care. While you refer to yourself as a practice, in reality, you are a small business. Therefore, you face one of the most vexing challenges facing all small businesses: getting and keeping customers. You need customers for your […]
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If you use Google Analytics, you know how visitors arrive at your website. But do you know how potential new patients behave once they get there? While you may be monitoring high-level website analytics, you’re probably not paying attention to on-page behavior patterns. Basic Google Analytics doesn’t reveal that kind of data. Conversion optimization technology […]
Continue Reading →Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]
Continue Reading →Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]
Continue Reading →1.9 billion users visit YouTube every month. That’s half of all Internet users. YouTube is accessible to users in all age demographics. That’s right, someone who has no interest in getting a Facebook account still watches YouTube videos. If you haven’t considered YouTube marketing for your chiropractic practice, 2019 should be the year. In this […]
Continue Reading →The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more chiropractors are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]
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