The Internet is constantly evolving and 2016 is set to be another action-packed year in the world of online marketing. Each year, new technology and new user preferences dictate sweeping changes that either get adopted or thrown out.

As a website service provider, it can be tempting to sign up anyone and everyone who knocks on the door. It’s not easy to turn down business. But is all business, good business? In the Internet marketing world, sometimes the only benefitting party is the one selling the services.

At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.

Simply having a practice website isn’t necessarily going to convert new patients. Not only does it require strategic design, your website also needs to be promoted. It may seem like a daunting task. But it doesn’t have to be.

To increase new patient leads, improve patient retention, and boost referrals, you need a strategic marketing plan. Many seemingly “tried-and-true” strategies from the past have lost their effectiveness. Others must be updated to fit the modern landscape.

When it comes to website content, search engine optimization (SEO) often leads the discussion. But is that all there is to it? In order for you content to be “approved by Google,” you have to follow their rules.