The online marketing industry never slows down and 2016 was another action-packed year. To succeed in marketing your practice in 2017, you need to have the foresight to plan ahead and capitalize on new marketing trends before your competition does.

Convincing a patient to trust you over a dozen other chiropractors in their area that are just a click away isn’t easy. Why should they? To separate yourself from the competition, you must cultivate a bond that stirs an emotional connection.

Is your practice website generating a healthy flow of new patients? If not, don’t worry. There are plenty of online marketing initiatives you can get started on today. From blogging to email marketing, consider these eight ways to grow your online presence.

The online space is crowded. These days, patients have an overabundance of options. This is why it’s as important as ever to make your practice stand out from the crowd. And it all starts with your website.

Why take up blogging as a new “hobby?” Because, it’s not just a hobby. It’s a marketing tool that can improve the new patient performance of your website. Blogging is a way to engage existing patients and nurture prospective patients by educating them about their health.

When it comes to growing your online presence, there are several marketing outlets to consider. Website design, blogging, social media, paid advertising, etc. Some companies offer individualized services. Some chiropractors try to manage it all themselves.