“I’ll give you $10 if you give me $100.” That’s marketing. You set aside a budget or sacrifice time in the hopes of retaining and securing more new patients. In the past, this meant buying a yellow page listing. Or spending time and money to design and distribute a postcard.

About half of U.S. small businesses have a website. But simply having a website isn’t nearly enough if you want a web presence that nurtures existing patients and entices prospective patients to choose you. You need a comprehensive online marketing strategy.

The goals of most practice websites are to get more website visitors, more interested prospects, and – most important of all – more new patients. The problem is most chiropractors aren’t sure what needs to be done to reach those goals.

The online marketing industry never slows down and 2016 was another action-packed year. To succeed in marketing your practice in 2017, you need to have the foresight to plan ahead and capitalize on new marketing trends before your competition does.

Convincing a patient to trust you over a dozen other chiropractors in their area that are just a click away isn’t easy. Why should they? To separate yourself from the competition, you must cultivate a bond that stirs an emotional connection.

Is your practice website generating a healthy flow of new patients? If not, don’t worry. There are plenty of online marketing initiatives you can get started on today. From blogging to email marketing, consider these eight ways to grow your online presence.