Just as you have to explain to a patient what a subluxation means, the online marketing world has its own jargon. While you might not find the following nine terms in Webster’s Dictionary, they are important to understand when marketing your practice on the Internet.

The Internet is constantly evolving and 2016 is set to be another action-packed year in the world of online marketing. Each year, new technology and new user preferences dictate sweeping changes that either get adopted or thrown out.

Imagine you were a computer program and your job was to determine whether a chiropractic practice was in business and if so, its correct address. How would you do it?

“Investing” in online marketing isn’t just a matter of how much time or money you put into it. Maybe you run your campaigns in house. Maybe you’ve hired a web marketing company to run campaigns for you.

Are you sending a monthly chiropractic newsletter? If you are, you know just how valuable they are for patient retention and engagement. Adding a newsletter to your task list may seem like a colossal assignment. But publishing a monthly newsletter offers two critical benefits for your practice: improved patient retention and new patient growth.

A successful online presence is much more than having a pretty website design. Sure, showing your phone number, address, and office hours in a centralized online location is important. But simply having a website will only get you so far. Your website is one among many other factors that go into building an online presence […]