When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
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10 April 2019
The Anatomy of a Blog Post
Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]
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3 April 2019
Does Social Media Impact SEO?
Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]
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13 March 2019
What to Do About Negative Reviews
Your online reputation. Most practices don’t take it seriously. Until they get stung by that first one-star review. Over 85 percent of patients do online research before scheduling a doctor’s appointment. Further, 79 percent of consumers trust online reviews as much as they’d trust a personal recommendation. So a 2.5-star average rating on your Google […]
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27 February 2019
Should You Copy Someone Else’s Content?
Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]
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19 February 2019
What to Include in Your Chiropractic About Us Page
There are several key chiropractic website pages that convert new patients from the Internet. The About Us page is possibly the most difficult one to write. It’s hard to talk about yourself in any setting – especially when website visitors are determining whether or not to book an appointment. Here are a few Do’s and […]
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