It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is often […]
Continue Reading →Get to Know the Author
15 May 2019
Why You Should Join a Facebook Group
Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]
Continue Reading →
1 May 2019
Yes… Backlinks are Still Important
When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
Continue Reading →
10 April 2019
The Anatomy of a Blog Post
Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]
Continue Reading →
3 April 2019
Does Social Media Impact SEO?
Does social media impact your SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best results […]
Continue Reading →
13 March 2019
What to Do About Negative Reviews
Your online reputation. Most practices don’t take it seriously. Until they get stung by that first one-star review. Over 85 percent of patients do online research before scheduling a doctor’s appointment. Further, 79 percent of consumers trust online reviews as much as they’d trust a personal recommendation. So a 2.5-star average rating on your Google […]
Continue Reading →