We spend a lot of time talking about the best ways to get new patients. And while there are a lot of digital marketing strategies you can (and should) be implementing to generate new patients, one of the best ways to get quality new patients who turn into loyal returning patients, is through referrals.
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27 December 2019
Your New Patient Problem Might Really be a Math Problem
Imagine this: You’ve been in practice for 8 years in an affluent suburban town of about 40,000 people. You get a steady trickle of new patients most months and have a large roster of loyal return patients. But your finances are feeling tight. One of your CA’s just quit and you’re actually relieved because the […]
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10 July 2019
How to Recognize a Google My Business Scam
If you’ve received a phone call or email that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam. Since contact information is listed on your website for current and future patients, you can expect to receive a variety of solicitations from reputable, but also (and more likely) […]
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5 June 2019
The Experimentation Never Ends
If you use Google Analytics, you know how visitors arrive at your website. But do you know how potential new patients behave once they get there? While you may be monitoring high-level website analytics, you’re probably not paying attention to on-page behavior patterns. Basic Google Analytics doesn’t reveal that kind of data. Conversion optimization technology […]
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22 May 2019
Do Patients Engage with Your Emails?
It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is often […]
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15 May 2019
Why You Should Join a Facebook Group
Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]
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