Where is local online search heading? After taking a year off, the latest version of the Local Search Ranking Factors survey has been released and we explore what it means for chiropractic SEO.
Continue Reading →Get to Know the Author
27 April 2017
Chiropractic Website Flaw Revealed By Survey
After examining the results of hundreds of chiropractors taking a seven question quiz about their practice website, a surprising trend emerged. Before I share it, and what it means to chiropractors who want new patients from the Internet, consider…
Continue Reading →
13 April 2017
Google AdWords vs. Facebook Ads For Chiropractors
Google or Facebook. Where should you put your new patient marketing dollars? It’s not cut and dry. Many digital marketers pit Google AdWords and Facebook Ads against each other. After all, one must be “better” than the other, right?
Continue Reading →
7 April 2017
PPC and Chiropractic Website Design
The era of yellow page advertising is over. Rather than skimming through a big yellow book of telephone numbers, prospective chiropractic patients are turning to the Internet. Learn how online advertising can generate new patients fast, but how inefficient campaigns can deplete your budget even faster.
Continue Reading →
24 March 2017
March 2017 Chiropractic Scholarship Winner
Twice each year, Perfect Patients awards a $500 scholarship to the chiropractic student who best answers the following essay question: “What are the most important distinctions between chiropractic care and medical treatment and what challenges or opportunities do they create for chiropractors communicating with new patients?” We are pleased to announce Courtney Brandenburg as the […]
Continue Reading →
22 March 2017
Does Your Front Desk Convert New Patients?
Your office phone rings. Once, twice, three times. Who’s going to answer it? What are they going to say? Someone doesn’t become a patient once they decide to pick up the phone. Conversion occurs after someone talks to your front desk.
Continue Reading →