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As the Internet and online marketing provide chiropractors with more and more new ways to promote their practices, many overlook the fundamentals necessary for growing a practice. Many chiropractors try to figure out the Facebook algorithms and waste massive amounts of energy and momentum in the process. Let’s not forget that the fundamentals have always worked.

What surprises most chiropractors is that they don’t actually have the capacity to enlarge their practice. That’s why so many chiropractors will launch some new marketing campaign, experience a temporary uptick in their numbers, and then return to their previous patient volume.

In case you haven’t noticed, we’re researching, shopping and buying more things online than ever before. When we want something, we simply fire up Google – whether shoes, barbecue grills or a health care practitioner. Even those coveted referrals visit your website to “check you out” before becoming a new patient. In other words, these days having an effective chiropractic website is the key to building a thriving practice.

Blogging is a great way to add fresh, new content to your website (something Google loves) while sharing your thoughts on topics that are relevant to your practice (something your patients love).

Here we will outline some do’s and don’ts when it comes to creating blog posts to help you get the most out of them.