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Most chiropractors were set up to struggle in chiropractic college through the way they learned anatomy, neurology and chiropractic technique. The professor spoke. We took notes. We regurgitated the information back onto the test. And we moved through the system. Out in practice, we make the huge mistake of modeling our chiropractic patient communications after the way we experienced it in educational institutions. And it’s not working.

As the Internet and online marketing provide chiropractors with more and more new ways to promote their practices, many overlook the fundamentals necessary for growing a practice. Many chiropractors try to figure out the Facebook algorithms and waste massive amounts of energy and momentum in the process. Let’s not forget that the fundamentals have always worked.

What surprises most chiropractors is that they don’t actually have the capacity to enlarge their practice. That’s why so many chiropractors will launch some new marketing campaign, experience a temporary uptick in their numbers, and then return to their previous patient volume.

In case you haven’t noticed, we’re researching, shopping and buying more things online than ever before. When we want something, we simply fire up Google – whether shoes, barbecue grills or a health care practitioner. Even those coveted referrals visit your website to “check you out” before becoming a new patient. In other words, these days having an effective chiropractic website is the key to building a thriving practice.