Search engine optimization is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]
Continue Reading →Get to Know the Author
7 November 2018
Digital Marketing Minute | Social Media Advertising
Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do. Maybe you’ve dabbled on social media and have yet to see results. But one month of […]
Continue Reading →
6 August 2018
Chiropractic Advertising vs. Marketing
Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]
Continue Reading →
17 July 2018
5 Chiropractic Digital Marketing Factors: Social Media
Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that receives traffic from a variety of digital channels. With over a decade of experience managing the online presence of thousands of chiropractic practices, we’ve discovered five key digital marketing factors essential to maximizing new patient results: High-Converting Website Website Traffic […]
Continue Reading →
25 May 2018
How to Use Pay-Per-Click in Your
Chiropractic Marketing
What if we told you there was a guaranteed way to the top of the page on Google? You’ll be able to reach prospective patients online who are outside your jurisdiction or, better yet, who don’t even know they need a chiropractor. Pay-per-click advertising, or PPC, could be the secret weapon your chiropractic marketing plan […]
Continue Reading →
16 May 2018
Do’s and Don’ts of
Email Marketing
Email is the continuation of the conversation with your patients and the start of the conversation with prospective patients. With that spirit in mind, here are a few things to avoid and what to do instead in your email marketing.
Continue Reading →