The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you’ve never noticed before. Others might be more complex… A […]
Continue Reading →Get to Know the Author
22 January 2019
Comparing Google Ads vs. Facebook Ads: Which is right for your practice?
Google Ads or Facebook Ads? Both platforms can produce new patients, but how can you determine which best place to spend your chiropractic marketing dollars right now? Why Online Chiropractic Advertising Is Important The way we search for answers has drastically changed with the advent of smart phones and social media. Google is seen as […]
Continue Reading →
16 January 2019
Searching and Clicking On Your Own Google Ads
Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation to how your campaigns are performing on a […]
Continue Reading →
9 January 2019
Why Your Search Engine Rankings Might Fluctuate
Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]
Continue Reading →
20 December 2018
Sending Holiday Emails in the New Year
We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]
Continue Reading →
11 December 2018
5 Chiropractic Digital Marketing Factors: Website Traffic
Chiropractic digital marketing doesn’t just consist of building a website. It’s about designing a patient-friendly website that gains traffic and converts patients from a variety of digital channels. With over a decade of experience managing the online presence of thousands of chiropractic practices, we’ve discovered five key digital marketing factors that boost new patient results: […]
Continue Reading →