Get to Know the Author

Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
newsletter

Brian Koenig

16 November 2015

7 Components of a Successful Chiropractic Newsletter

Are you sending a monthly chiropractic newsletter? If you are, you know just how valuable they are for patient retention and engagement. Adding a newsletter to your task list may seem like a colossal assignment. But publishing a monthly newsletter offers two critical benefits for your practice: improved patient retention and new patient growth.

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ppc-google-ads

Brian Koenig

13 November 2015

3 Ways Pay-Per-Click Benefits Chiropractors

You may be the best chiropractor in your region. But if you’re not getting found online, you won’t capture the web traffic you need to grow your practice. Pay-Per-Click (PPC) advertising is one way to get found in Google without waiting for the long-term impact of search engine optimization.

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search-engine

Brian Koenig

10 November 2015

Robocallers Who Imitate Google

As a chiropractor, and small business owner, this may sound familiar. You’ve received an unsolicited robocall from someone implying that they’re from Google, or that they’re in some way affiliated with Google. They tell you about all the “shortcomings” of your website and/or your Google listing.

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google-stats

Brian Koenig

5 November 2015

SEO: It’s a Marathon, Not a Sprint

Search engine optimization (SEO) is often misunderstood as a web marketing strategy that produces overnight results. For this reason, its reputation has been tainted by overzealous companies that overpromise results.

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reviews

Brian Koenig

2 November 2015

Get Listed on Doctor Review Sites & Directories

The wealth of peer-to-peer information available online has grown considerably over the years. Websites such as Yelp and Angie’s List have built a platform for future customers to be influenced by the opinions of existing customers.

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mobile-view

Brian Koenig

29 October 2015

How Mobile Responsive Design Caters to the Patient

By now, you’ve probably heard about the importance of responsive design for your chiropractic website. After all, over 50% of website visits are now coming from mobile phones or tablets. But what does it really mean to have responsive design?

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