Get to Know the Author

The Internet is constantly evolving and 2016 is set to be another action-packed year in the world of online marketing. Each year, new technology and new user preferences dictate sweeping changes that either get adopted or thrown out.

As a website service provider, it can be tempting to sign up anyone and everyone who knocks on the door. It’s not easy to turn down business. But is all business, good business? In the Internet marketing world, sometimes the only benefitting party is the one selling the services.

At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.