The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that won’t move the needle for your practice. Learn about the 5 factors of digital marketing success.
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28 October 2019
When Is It Time to Hire an Associate Chiropractor?
There are several reasons why you might consider hiring an associate chiropractor.
Maybe you have an overwhelming workload of patients. Maybe you want to spend more time with your family. Maybe you feel compelled to mentor a graduate whose shoes you once filled.
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3 July 2019
From Chiropractor to Business Owner: How to Build a Successful Brand
Chances are you became a chiropractor so you could help people – to improve lives with chiropractic care. While you refer to yourself as a practice, in reality, you are a small business. Therefore, you face one of the most vexing challenges facing all small businesses: getting and keeping customers. You need customers for your […]
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3 July 2019
Content is Still King
Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]
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26 June 2019
Google Ads: What Not To Do
At their best, Google Ads are the modern-day Yellow Pages. They’re an advertising channel that gives you quick access to prospective patients in your area. They can also be like a casino, where the house (aka, Google) always seems to win. Indeed, many practices don’t see positive ROI with Google Ads. Or they question their […]
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19 June 2019
Employee Spotlight: Katie Noel
The fun, ambitious team at Perfect Patients brings the company to life. In this week’s Digital Marketing Minute, we’re spotlighting Katie Noel, one of our expert Digital Marketing Specialists. Get to know a little about Katie… What led you to Perfect Patients? I previously worked as a chiropractic assistant, and our practice had a Perfect […]
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