Get to Know the Author

Bill Esteb

About
Bill Esteb

Bill Esteb is a well known author and chiropractic advocate. He’s written 9 books about chiropractic care - from the patient’s point of view. He currently writes for Perfect Patients and Patient Media. Check out Bill’s work on Patient Media or connect with him on LinkedIn.
keyword

Bill Esteb

17 October 2013

Google No Longer Providing Keyword Data

We woke up the morning of September 24 to a new era in website SEO. That’s when Google began hiding all of the terms used by searchers to find websites. This is a major shift. It dramatically alters the SEO landscape for anyone who has a website. A while back Google began encrypting (hiding) the […]

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Posting Your HIPAA Privacy Policy

Bill Esteb

17 October 2013

Posting Your HIPAA Privacy Policy

Along with having a written privacy document that patients can review in your practice, U.S. chiropractors must also publish a notice on their website. According to a government website, every U.S. chiropractic practice is required to provide a notice on their website in plain language that describes: How you may use and disclose protected health […]

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Phew! FutureFit Officially Complete!

Bill Esteb

18 September 2013

Phew! FutureFit Officially Complete!

On Thursday, August 22 the final client website was migrated to our new, high-performance software platform.

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Survey Says…

Bill Esteb

18 September 2013

Survey Says…

For the last four years we’ve taken the vital signs of our website service clients by asking five simple questions. Last month’s survey was especially gratifying.

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The One Thing

Bill Esteb

18 September 2013

The One Thing

Who is it on your team that is in charge of regularly adding new patients as subscribers to your website?

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Something Called “Local Intent”

Bill Esteb

18 September 2013

Something Called “Local Intent”

We’ve always seen SEO as a distinction between an explicit search and an implicit search. Google calls it: local intent.

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