Get to Know the Author

Bill Esteb

About
Bill Esteb

Bill Esteb is a well known author and chiropractic advocate. He’s written 9 books about chiropractic care - from the patient’s point of view. He currently writes for Perfect Patients and Patient Media. Check out Bill’s work on Patient Media or connect with him on LinkedIn.
Requesting Changes to Your Website

Bill Esteb

15 October 2012

Requesting Changes to Your Website

We’re constantly looking for ways to improve our service. Our latest improvement changes the way you make service requests. No longer will service requests be by sending an email or leaving a voice mail with your Account Manager, instead use this simple request form www.PerfectPatients.com/support.

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“What Can I Do to Improve the Performance of My Site?”

Bill Esteb

13 September 2012

“What Can I Do to Improve the Performance of My Site?”

“What Can I Do to Improve the Performance of My Site?” It’s probably one of the most frequent questions we get. Often it comes from a long-time client who acknowledges that they could be doing more to enhance the return on their website investment.

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Content Is King. Again.

Bill Esteb

12 September 2012

Content Is King. Again.

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers—in your case, people in your community searching for a chiropractor.

The aftermath of the most recent update seems to place a renewed emphasis on fresh, original content.

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Alternatives to Page One of Google

Bill Esteb

10 September 2012

Alternatives to Page One of Google

It’s generally accepted that being at the top of page one of Google for keywords that produce new patient traffic is important. But what about websites for which that isn’t feasible?

What to do?

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Keywords That Count

Bill Esteb

27 December 2011

Keywords That Count

Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]

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