Summer is all about energy,
fun, and connecting with the community.
It’s true that while everyone is out enjoying the sunshine, your practice might feel a bit quieter. But instead of slowing down, see this as the perfect chance to reach out and attract new patients.
In these warmer months, people are busy swimming, biking, and adventuring — only to realize their bodies aren’t in top shape.
That’s where you come in!
Make sure your community knows you’re their go-to for staying healthy and active.
Read on for five fun and effective strategies to bring in new chiropractic patients this summer and make it your best season yet!
1. Offer The Ultimate Summer Giveaway
When families are busy celebrating the end of school and the beautiful weather, it takes something compelling to bring their attention back to their care.
A giveaway is the perfect way to celebrate the season, plus it gives you a great excuse to communicate with your patient base!
Collaborate with your fellow wellness providers and other beloved local businesses to offer a giveaway your patients will enjoy all summer long! (Think: gift cards, gift baskets, experiences, etc.)
- Gather Prizes: Ask your patients what they’d like to win—it’s the perfect excuse to send your patient list an email and plant the seed that something fun is coming!
- Plan It Out: Decide the giveaway timeline and how patients can earn entries (raffle tickets each time they come in for an appointment, sharing a social media post, etc.). Plan your announcements, reminders, and thank-yous in advance.
- Share on Social Media: Promote your giveaway on all your social platforms to maximize reach. Current patients who see it will want to participate, and any non-patients who see it will want to become a patient because your practice is so fun. 😉
💡Tip: Consider multiple giveaways throughout the summer, each one better than the last. End with a grand prize that wows your audience!
2. Dive Into Summer Via Email
Many chiropractors worry about emailing their patients too much and end up missing out on opportunities to engage with their patients in such a simple way. Your patients want to hear from you! When you provide an exceptional patient experience, patients actually look forward to your emails.
Summer-Themed Emails: Share tips on staying healthy and active this summer and promote special summer offers. Adding personal anecdotes can make your emails more relatable and impactful.
Ask Questions: Take time to ask questions of your patients, and encourage them to reply to the email. You might be surprised what you learn about your patients, and how this engagement can result in more referrals and reactivations.
Include a Compelling Call to Action: Ask for the appointment, referral or engagement.
💡Content Ideas: Include topics like “Top 5 Summer Activities to Support Your Spine”, “What to Do if You Pull a Muscle On Vacation” or “How to Stay On Top of Your Wellness This Summer.”
3. Host a Summer Event To Remember
Organize a memorable summer event to bring your community together and showcase your chiropractic practice. This could be a wellness fair, an outdoor yoga session, or a family-friendly barbecue.
Consider multiple events throughout the summer. You could host a big end-of-school celebration to kick-off summer. Bring people together for a summer solstice picnic and hike, and end the summer with a BBQ and free back-to-school adjustments.
Not into hosting an event? Consider a summer challenge to engage with your patients! For instance, a
Summer Steps Challenge can bring your patients together
to support one another to achieve their wellness goals.
💡Promotion Strategies: Promote the events through social media, email, and local partnerships. Find local Instagram accounts that promote events to reach a larger audience. Use the event to educate attendees about the benefits of chiropractic care and offer free consultations or discounted services to attract new patients.
4. Set a Goal to Engage More on Instagram
Social media, particularly Instagram, is a great platform to share your summer experiences in real-time and connect with your audience.
- Share Stories: Post photos and stories of your practice’s activities, patient success stories, and health tips.
- Engagement Tactics: Use local hashtags to increase visibility. Engage with followers by responding to comments and running summer-themed contests or giveaways.
- Unique Content: Highlight what sets your practice apart and tailor your content to your audience. Offering outdoor adjustments on a beautiful day? Post about it! Got the A/C cranked up to provide relief on an extra hot day? Post about it!
💡Inspiration Tip: Spend some time exploring the social media accounts of the businesses you like to follow. What is it about their posts/stories/reels that you like?
5. Refresh Your Website
A summer lull is the perfect time to refresh your marketing strategies. Your patients want to renew and refresh in the summer, maybe your website needs to, too.
Website Performance: Regularly review your site’s performance using tools like Google Analytics. Focus on improving key metrics such as rankings, organic traffic, landing page popularity, mobile responsiveness, and user navigation to enhance the overall user experience.
Content Updates: Ensure that your content is informative, engaging, and optimized for search engines. Regularly update your blog with patient-focused content, and make sure your service pages are clear and compelling with clear calls-to-action.
SEO Best Practices: Implement on-page SEO best practices by optimizing title tags, meta descriptions, and headers. Use keywords that potential patients are searching for and ensure your site structure is easy to navigate.
Call-to-Action: Make sure your website has clear and compelling calls-to-action. Guide visitors towards booking appointments, signing up for newsletters, or contacting your office for more information.
💡Tip: Request a free SEO Audit to see what changes could make the most immediate impact.
Ready to Level Up Your Practice?
Start by trying these tips today and watch your patient base grow. For expert help with your website and digital marketing needs, contact us today. Let’s work together to fine-tune your strategies and achieve your goals!