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Chiropractic Websites vs. Yellow Pages

Chiropractic Websites vs. Yellow Pages

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Randi Grant

By Randi Grant

Marketing Manager

Published February 16, 2011
Updated May 8, 2020

1 min read

February 16, 2011
a caveman at a computer

In the old days, just having a website was enough.

When Perfect Patients began providing a chiropractic website service back in the Stone Age of the Internet (2006) simply having a website put many chiropractors on page one of Google. Those days are long gone. As more and more chiropractors see the importance of having their practice on the Internet, competition has heated up.

These days, if you’re a chiropractor located in a competitive jurisdiction, you’ll need to decide how badly you want to be ranked in the top three positions of page one that get the lion’s share of new patient clicks. Because it’s going to cost. Either by hiring one of the countless SEO consultants, or securing our advanced SEO placement through Perfect Patients.

Because your competitors are.

Brings back fond memories of the late 1980s and early 1990s. Back then, before the Internet, a similar tension surrounded the business decision of going for the full-page yellow page ad or settling for a less expensive quarter page or smaller ad whose placement was further back in the book.

However, the similarities between website ranking and the yellow page directory end there. That’s because a website isn’t stuck on page five; it’s ranking can be improved—if the site is “worked.” Such as, changing content on the home page, securing new inbound links to the site, self-generating traffic to the site and countless other details that prove to the search engines that your site is worthy of being placed high in the rankings.

That’s why we make the distinction that Perfect Patients is a website service. If you have an under performing website, chances are you have a website product that is largely the same website today as it was the day it originally went live. If your website has lost that “new website smell” and you’re ready to get serious about the Internet presence for your practice, watch our current video.

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