Editorial Philosophy

The content and philosophy of Perfect Patients is based on a patient-centered approach to chiropractic. This means that the content of the website, the e-Learning Modules (Standard Service only) and twice-monthly e-Newsletters are chosen with this intent:

Interesting

We attempt to pick topics that the general public would find relevant to their lives. Where possible we include action steps that readers can take that will enhance their overall health and well-being. While we believe a sound nervous system is essential for any health-enhancing overture, we also acknowledge there is more to good health than regular chiropractic care.

Informational

Our goal is to offer a viewpoint that often runs counter to the culture’s symptom-treating, germ-focused, fear-based view of the body. When possible we attempt to promote a vitalistic, nervous system explanation of everyday health issues and point to the flaws of the prevailing mechanistic notion of health. This may conflict with individuals threatened by change or heavily invested in the status quo.

Inspirational

By helping those we touch live more consciously and embrace greater levels of personal responsibility, we hope to lead them to higher levels of health and well-being. We acknowledge that our physical bodies are merely visible expressions of our spiritual being. We strive to enhance true healing by increasing awareness, providing encouragement and offering hope.

We believe language helps create reality. The words we use (or specifically avoid), are conscious decisions. In particular, we take the following stand:

Adjustment

This term implies specificity and an intention unique to the realm of chiropractic. We do not use the word manipulation except when quoting others or when we mean "the exerting of shrewd or devious influence for one's personal advantage."

Care

We refer to the delivery of chiropractic services as care. It is not a treatment or cure. We assert that chiropractic adjustments merely assist the body in "righting itself" rather than an egotistical imposition of an expectation or outcome.

Subluxation

We assert that vertebral subluxation can have whole body effects, both local and peripheral to the spine. Chiropractic care is not a treatment of disease. We advance the notion that if nerve disturbances are present, that their reduction can have positive, yet unpredictable effects regardless of age or condition.

Because you are ultimately responsible for the content we are providing on your behalf, it is essential that you review the material, especially back issues of the eNewsletters (which cannot be edited), to insure you are congruent with the approach we will be taking when communicating directly with your patients and prospective patients on your behalf.