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Brochureware Websites
If you already have a chiropractic website, congratulations. You “get” the potential of Internet. But chances are your site is, well, brochureware.

That’s because first-generation websites were merely high-tech brochure racks. After the initial excitement, it’s ignored. In fact, the home page of most chiropractic websites has never changed since it was first posted.
That’s because those who supply chiropractic websites see it as a product, not a service—a crucial distinction.
A Chiropractic Website as a Product
The brochures you use in your office are products. Once you buy them, it’s up to you to hand them out. A brochureware website doesn’t cost much because you’re expected to do all the work once you get it!
A Chiropractic Website as a Service
If each package of brochures came with an attentive chiropractic assistant who handed one to each patient, reviewed it with them, answered questions and offered to send a copy to a friend or family member, you’d have a service.
Perfect Patients is a service like that. On your behalf, we attract, cultivate and deepen patient relationships while you’re busy helping patients get well and stay well.


